{"title":"New Arrivals","description":"\u003cp\u003eFresh pieces added to the PureAurum\u0026amp;Co. collection — the latest in sterling silver and gold, curated with intention. Check back often.\u003c\/p\u003e","products":[{"product_id":"925-sterling-silver-rope-chain-necklace-18","title":"925 Sterling Silver Rope Chain Necklace 18\"","description":"\u003cp\u003eBold, textured, and effortlessly cool — this 925 sterling silver rope chain is a wardrobe staple. 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The geometric square links sit flat against the skin and catch the light with a subtle, refined shimmer. Wear it solo for a minimalist look, or layer it with your favourite pendant.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e 17.5 inches\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 925 Sterling Silver\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 3.4g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChain Style:\u003c\/strong\u003e Box\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClasp:\u003c\/strong\u003e Lobster claw\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA timeless staple from PureAurum \u0026amp; Co.\u003c\/p\u003e","brand":"PureAurum \u0026 Co.","offers":[{"title":"Default Title","offer_id":47942543442071,"sku":"PA-NK-SL-009","price":52.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/8094\/0439\/files\/IMG_0919.png?v=1782167234"},{"product_id":"925-sterling-silver-filigree-leaf-pendant-necklace","title":"925 Sterling Silver Filigree Leaf Pendant Necklace","description":"\u003cp\u003eDelicate, nature-inspired, and intricately detailed — this 925 sterling silver filigree leaf pendant is a true work of art. The open lacework design mimics the veins of a real leaf, catching the light with every movement. 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The flat, interlocking links lie beautifully against the skin with a smooth, polished finish that catches the light effortlessly. 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The flat, interlocking links sit beautifully against the skin with a smooth finish that catches the light with every movement. 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This luminous oval-cut blue topaz captures the serene, open-air clarity of a cloudless afternoon — a stone that seems to hold light from within. Set in a 10K white gold band with delicate twisted detailing on each shoulder, this ring is equal parts romantic and refined. 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The deep, near-black hematite stone commands attention with its mirror-like surface and subtle metallic sheen, set against warm 10K gold with a hallmark-stamped band to confirm its authenticity.\u003c\/p\u003e\u003cp\u003eThe angular split-shank silhouette and geometric prong work are hallmarks of mid-century craftsmanship — the kind of piece that simply isn't made this way anymore. Wear it as a statement solo or let it anchor a curated stack.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal:\u003c\/strong\u003e 10K Gold (hallmark stamped)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStone:\u003c\/strong\u003e Hematite\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 3.72g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRing Size:\u003c\/strong\u003e 7½\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSetting:\u003c\/strong\u003e Four-pointed star prong\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEra:\u003c\/strong\u003e Vintage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eOne of a kind — once it's gone, it's gone.\u003c\/em\u003e\u003c\/p\u003e","brand":"PureAurum \u0026 Co","offers":[{"title":"Default Title","offer_id":48014883520663,"sku":"PA-RG-GD-005","price":595.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/8094\/0439\/files\/IMG_1127.png?v=1783984600"},{"product_id":"yellow-gold-box-chain-necklace-10k-gold-18","title":"Yellow Gold Box Chain Necklace | 10K Gold | 18\"","description":"\u003cp\u003eA timeless everyday essential, this 18-inch box chain necklace is crafted in warm 10K yellow gold — clean, classic, and effortlessly wearable. Lightweight at 2.64g with a secure lobster clasp closure. Wear it solo for understated elegance or layer it for a curated, editorial look. A wardrobe staple that never goes out of style.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMetal: 10K Yellow Gold\u003c\/li\u003e\n\u003cli\u003eLength: 18 inches\u003c\/li\u003e\n\u003cli\u003eWeight: 2.64g\u003c\/li\u003e\n\u003cli\u003eClasp: Lobster claw\u003c\/li\u003e\n\u003cli\u003eStyle: Box chain\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PureAurum\u0026Co","offers":[{"title":"Default Title","offer_id":48033996898455,"sku":"PA-NK-GD-001","price":199.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/8094\/0439\/files\/IMG_1144.png?v=1784412583"},{"product_id":"vintage-cameo-pendant-10k-yellow-gold-shell-carving","title":"Vintage Cameo Pendant | 10K Yellow Gold | Shell Carving","description":"\u003cp\u003eA true heirloom piece — this vintage cameo pendant features a hand-carved shell silhouette of a classical female profile, framed in a warm 10K yellow gold rope-twist bezel with an ornate decorative bail. Delicate, storied, and utterly one-of-a-kind.\u003c\/p\u003e\u003cp\u003eWear it on a fine chain for an effortlessly editorial look, or let it stand alone as a conversation piece. A rare find that carries the artistry of another era into your everyday.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMetal: 10K Yellow Gold\u003c\/li\u003e\n\u003cli\u003eStone\/Carving: Shell cameo — classical female profile\u003c\/li\u003e\n\u003cli\u003eSetting: Rope-twist bezel\u003c\/li\u003e\n\u003cli\u003eWeight: 1.5g\u003c\/li\u003e\n\u003cli\u003eEra: Vintage (mid-20th century)\u003c\/li\u003e\n\u003cli\u003eCondition: Pre-loved, excellent vintage condition\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PureAurum\u0026Co","offers":[{"title":"Default Title","offer_id":48034002370711,"sku":"PA-PN-GD-001","price":229.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/8094\/0439\/files\/IMG_1159.png?v=1784413599"},{"product_id":"10k-white-gold-dual-blue-topaz-bypass-ring","title":"10K White Gold Dual Blue Topaz Bypass Ring","description":"\u003cp\u003eTwo luminous trillion-cut blue topaz stones nestle together in an elegant bypass setting, framed by sparkling cubic zirconia accents on each shoulder. 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Wear it on your ring finger to invite prosperity, or your index finger to amplify ambition.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMetal: 14K White Gold\u003c\/li\u003e\n\u003cli\u003eStone: Round Cubic Zirconia (×5)\u003c\/li\u003e\n\u003cli\u003eWeight: 3.2g\u003c\/li\u003e\n\u003cli\u003eSize: 7\u003c\/li\u003e\n\u003cli\u003eHallmarked: 14K\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eEach piece is individually curated and inspected by Pure Aurum \u0026amp; Co. before it reaches you.\u003c\/em\u003e\u003c\/p\u003e","brand":"PureAurum\u0026Co","offers":[{"title":"Default Title","offer_id":48034133541015,"sku":"PA-RG-WGD-003","price":349.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0723\/8094\/0439\/files\/IMG_1173.png?v=1784427794"},{"product_id":"10k-yellow-gold-box-chain-necklace-19","title":"10K Yellow Gold Box Chain Necklace — 19\"","description":"\u003cp\u003eUnderstated, refined, and built to last — this 10K yellow gold box chain is the kind of piece you reach for every single day. 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