At Pure Aurum&Co., we believe that an informed customer is an empowered one. Before you invest in a piece, you deserve to know exactly what you're buying — and what it will look like five years from now.
So let's break it down.
What is Sterling Silver?
Sterling silver is an alloy made of 92.5% pure silver and 7.5% other metals — usually copper — for added strength. You'll recognize it by the 925 hallmark stamped somewhere on the piece.
It is the gold standard of everyday silver jewelry. Durable, beautiful, and built to last a lifetime with proper care. Every silver piece in our collection is 925 sterling silver — nothing less.
What is Fine Jewelry?
Fine jewelry refers to pieces made from solid precious metals — gold (10K, 14K, 18K, or 24K), platinum, or sterling silver — often set with genuine gemstones.
The key word is solid. The metal runs all the way through. It doesn't flake, fade, or wear away. Fine jewelry is an investment piece — something you pass down, not replace.
What is Gold Vermeil?
Gold vermeil (pronounced ver-may) is sterling silver coated with a thick layer of gold — at least 2.5 microns, by industry standard. It has the look of solid gold at a fraction of the price.
It is a step above gold-filled and miles above gold-plated. With proper care, vermeil pieces can maintain their finish for years.
What is Gold-Plated?
Gold-plated jewelry is a base metal — often brass or copper — coated with a very thin layer of gold. It is the most affordable option, but also the least durable. With regular wear, the plating wears through, revealing the base metal beneath.
We are transparent about this: if you are looking for longevity, plated is not your best investment.
So, What Should You Choose?
It depends on your lifestyle and your intention for the piece.
- For everyday wear: 925 sterling silver or solid gold
- For special occasions on a budget: gold vermeil
- For trend-driven, low-commitment pieces: gold-plated
At Pure Aurum&Co., we curate exclusively in 925 sterling silver and gold — because we believe the pieces you choose deserve to stay with you.
Know what you wear. Wear what lasts.
What metal do you reach for most — silver or gold? Let us know in the comments!