Gold is gold — or is it? If you've ever shopped for jewelry and wondered why two pieces that look identical can have such different price tags, the answer almost always comes down to one thing: what's actually underneath the surface.
At Pure Aurum&Co., we believe in full transparency. Here's everything you need to know before you buy.
What is Solid Gold?
Solid gold means the metal runs all the way through the piece — there is no base metal, no coating, no plating. It is the purest form of gold jewelry you can buy.
Gold is measured in karats. Pure gold is 24K, but it is too soft for everyday wear. Most fine jewelry is made in:
- 10K gold — 41.7% pure gold, most durable, most affordable
- 14K gold — 58.3% pure gold, the sweet spot for everyday wear
- 18K gold — 75% pure gold, richer colour, slightly softer
Solid gold does not tarnish, does not fade, and lasts a lifetime. It is a true investment piece.
What is Gold Vermeil?
Gold vermeil (pronounced ver-may) is sterling silver coated with a thick layer of real gold. To meet industry standards, the gold layer must be at least 2.5 microns thick and the base must be sterling silver — not brass or copper.
This matters. Vermeil is a step above gold-filled and miles above standard gold-plated. With proper care, a quality vermeil piece can maintain its finish for years.
The Key Differences
- Longevity: Solid gold lasts forever. Vermeil lasts years with care.
- Price: Solid gold is a significant investment. Vermeil offers the look at a fraction of the cost.
- Skin sensitivity: Both are generally safe for sensitive skin — vermeil's sterling silver base is hypoallergenic.
- Maintenance: Solid gold requires minimal care. Vermeil should be kept dry and stored properly.
Which Should You Choose?
If you're building a forever collection — pieces you'll wear daily for decades — solid gold is worth the investment. If you love the look of gold but want flexibility and variety without the price tag, vermeil is an excellent choice.
At Pure Aurum&Co., we carry both — because we believe every woman deserves to wear gold, at every stage of her journey.
Know what you're wearing. Love what you own.
Are you a solid gold loyalist or a vermeil convert? Tell us in the comments!