The Journal

5 Ways to Elevate Your Everyday Look with Simple Gold Jewelry
5 Ways to Elevate Your Everyday Look with Simple Gold Jewelry
The most powerful pieces are the ones you reach for every day. Here are five simple ways to let gold elevate your everyday look — no special occasion required. Read more...
The Art of Stacking: How to Layer Jewelry Like a Pro
The Art of Stacking: How to Layer Jewelry Like a Pro
There are no rules when it comes to stacking — but there is an art to it. Here's how to layer rings, bracelets, and necklaces like a pro. Read more...
Mastering Hallmarks: Your Guide to Reading Jewelry Marks
Mastering Hallmarks: Your Guide to Reading Jewelry Marks
That tiny stamp on your ring tells you everything. We decode the most common jewelry hallmarks — silver, gold, and vermeil — so you always know what you're wearing. Read more...
Gold Vermeil vs. Solid Gold: What's the Difference?
Gold Vermeil vs. Solid Gold: What's the Difference?
Two pieces, same golden glow — but very different stories underneath. We break down gold vermeil vs. solid gold so you can shop with confidence. Read more...
Sterling, Fine & Plated: What's Actually in Your Jewelry Box?
Sterling, Fine & Plated: What's Actually in Your Jewelry Box?
Before you invest in a piece, you deserve to know exactly what you're buying. We break down sterling silver, fine jewelry, gold vermeil, and gold-plated — so you can shop... Read more...
Elegant flat lay of sterling silver and gold jewelry pieces on a cream marble surface — Pure Aurum&Co brand philosophy
The Pure Aurum&Co. Philosophy: Quality, Elegance and You
At Pure Aurum&Co., true luxury is about the story a piece tells, the confidence it inspires, and the timeless quality that makes it yours forever. Discover the philosophy behind our... Read more...
A hand wearing a ring on each finger, styled with sterling silver and gold rings from PureAurum&Co
The Art of Intentional Adornment: A guide to Feng Shui Ring Placement
Did you know the finger you choose for your ring can influence the energy you attract? Explore the ancient art of Feng Shui ring placement and discover how to wear... Read more...
Gold jewelry being cleaned safely with mild soap and water
3 Common Myths about Cleaning Gold that are Actually Damaging your Pieces
We all want our gold jewelry to sparkle — but some popular cleaning "hacks" are actually doing serious damage. Here are the 3 myths you need to stop believing right... Read more...